
Some have said that if you were famous before the web , you would possibly also never have existed. Such is that the case for John Bronco, the best pitchman who ever lived. In 1966, Ford tapped him to race their new prototype SUV at the Baja 500 in Mexico. Not only did he win, but he gave a rousing speech that rallied a nation. Legend has it that Ford named the new car “Bronco” after John, made him the face of their campaign and skyrocketed him to stardom. His commercials were on every channel and his jingle went triple-platinum. John launched his own cologne, breakfast cereal, computer game , action figure, you name it. He was the very embodiment of the American Dream , that is, until it all came crashing down. tt11961700